Nucleus and Lowes undertake Ice Bucket challenge
Nucleus responds to Redmill Resourcing’s corporate Ice Bucket challenge
Having been nominated as a corporate by recruitment consultancy Redmill Resourcing, the Nucleus wrap team took up the ice bucket challenge with 27 members of staff taking part both in Edinburgh and remotely from different points on the globe.
Before the team dousing, David Ferguson, CEO of Nucleus nominated “the generous fun loving people of Standard Life, Skandia and the lang cat” consultancy. The nominated teams have three days to respond.
Watch the video here: https://www.youtube.com/watch?v=casqf7igVVY
Ian Lowes, Lowes Financial Management, undertakes ice bucket and nominates George Osborne
Slightly further south in Newcastle, Ian Lowes, Managing Director of Lowes Financial Management and founder of StructuredProductReview.com, undertook the Ice Bucket challenge, dispensed some free Inheritance Tax (IHT) Advice and nominated the Chancellor of the Exchequer George Osborne to follow his example and “get yourself wet with the rest of the population”.
Nominated by a number of friends and colleagues Ian took the challenge outside the front entrance to Holmwood House the Lowes Group office in Jesmond, Newcastle. Ian was doused with ice cold water from the first story window after which he gave viewers free IHT advice.
Nominating George Osborne, Ian said: “I appreciate that certain politicians have refused to participate but this is a one off for summer of 2014, it deserves recognition, get yourself wet with the rest of the population.”
Donations to ALS, the Motor Neurone Disease charity which is benefiting from this initiative, can be made by texting ICED55 plus the £ and the amount to be donated to 70070.
Alongside the Chancellor, Ian also nominated Caroline Robinson, non executive director of Lowes Group and Ian Chapman, the Lowes Marketing Manager to take the Ice Bucket challenge.
The video of Ian’s ice bucket dousing can be found at: https://www.youtube.com/watch?v=FUpC3-MeqNU
What is the ice bucket challenge and who does it benefit
The ice bucket challenge raises money by having participants dump a bucket of ice cold water over their heads or donate to a nominated charity. The challenge started in the US with donations going to the ALS Association.
ALS, known in the UK as motor neurone disease (www.mndassociation.org), is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to fatality. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralysed.