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New white paper deals succinctly with social media compliance

A just published white paper from Smarsh succinctly covers the FCA’s social media compliance guidelines, best practice for advisers and the need to archive social media content, Rob Kingsbury writes

If you are unsure about the compliant use of social media following the Financial Conduct Authority’s recently published social media guidelines, then here’s a link to a 5-page white paper that succinctly puts the regulator’s final guidelines into perspective.

Smarsh White Paper front coverThe UK financial advisers guide to social media regulations is produced by Smarsh, an archiving and compliance company, which is able to archive social media content for compliance purposes – an issue that firms will need to consider and address as part of their social media delivery.

The paper highlights the key points from the FCA’s final guidance 15/4 paper, outlines social media usage and supervision guidelines and includes best practices for businesses to manage social media compliance.

The paper is being complemented by three ‘how to’ style webinars from Smarsh, presented by Bridget Greenwood of Financial Social Media UK, aimed at helping advisers to realise the full potential of social media. The first webinar can be accessed here.

There is emphasis from the archiving company on understanding an adviser firm’s regulatory record-keeping and supervision obligations but as James Thompson, the company’s regional director EMEA, notes: “Firms can no longer rely on content management or listening tools alone to manage the related activity and risk. Knowing the ‘ropes’ will enable firms to then focus on developing a unique style and approach to creating content.”

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