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Mercer’s new financial planning brand to have three core offerings

Mercer and Jelf Group financial planning teams to deliver a combined consumer-facing proposition, Mercer Jelf Financial Planning

Global consulting firm Mercer has expanded its consumer-focused offering with the launch of Mercer Jelf Financial Planning.

The move creates a Chartered financial planning business employing around 100 staff, serving over 2,500 individual clients. It will operate out of London, Manchester, Leeds and Edinburgh, Bath, Bristol and Reading. It will provide financial advice to high net worth individuals, business owners and senior executives across the UK. This will include three core offerings (see below).

Jelf Group was acquired by Mercer’s parent company, Marsh & McLennan Companies in December 2015, following which it transitioned Jelf Group’s financial planning team to Mercer.

Richard Wilson, partner and commercial leader of Mercer’s consumer business, said: “The pensions and financial health industry continues to experience major change. The introduction of pension freedom and the lifetime allowance reduction highlights that high quality individual financial advice is becoming increasingly important to an ever growing audience.

“Our priority since the acquisition has been to ensure that clients’ positive experience of dealing with both parties is unchanged.

“We are now ready to begin rolling out the new Mercer Jelf Financial Planning brand and proposition in all communications and marketing activity.”

Three core offerings

The company says its service will be focussed around three main offerings to individual clients, described as:

1. Executive Financial Counselling: A diagnostic service that employers can provide for their high earners, executives and senior managers. It gives them access to a financial planner to discuss their financial situation and help identify any areas such as pensions, investment and protection, where attention may be required.

2. Financial Advice: This advice service can be wide-ranging or specific to a particular event-driven issue or programme, such as changes to rewards or benefits, changes to pension tax allowances, or leaving service through retirement or redundancy. It can encompass a high level of technical financial planning advice on nearly every aspect of preserving managing and building wealth.

3. Retained Wealth Management: An holistic financial planning service designed to help individuals develop a financial plan and maintain it on an ongoing basis. It helps them understand current picture of their finances, define their future objectives and timescales, and then build a personal plan to help them achieve it, with review points along the way. The client is supported with face-to-face advice and reviews and an ongoing programme of communications.

Wilson added: “The battle amongst employers to recruit and retain the best quality talent continues to intensify. Mercer Jelf Financial Planning has in part developed these services in response to increasing demand from employers to facilitate impartial guidance and financial advice for their employees from a trusted source. This can cover employer-sponsored benefits as part of a broader employee engagement strategy, and extend further into an employee’s wider financial affairs, overall leading to a happier and more productive workforce.”


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