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The ‘must haves’ for any adviser website

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Following his article on the five points to consider before hiring a web developer to review or build you a new website, throughout this week we’ll be running short excerpts from our interview with Gareth Thompson, MD of CodePotato on the ‘must have’ elements for any adviser website – from what consumers now expect through to search engine optimisation (SEO) and using responsive websites and APPs.

Pick and choose the excerpts during the week or listen to the full interview on Friday.

1. What do consumers now expect of an adviser website?

0.11 What do consumers expect these days of a financial adviser website? Is a simple, one page web presence still acceptable?

1.07 What are the essential elements for any adviser firm’s website?

[Run time 2.16]

Hear Part 2 of the interview – on the value of blogs and video – tomorrow.


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