Social Media

• Advisers increase use of social media for marketing

  

  Social media has become an increasingly popular marketing tool for advisers

• Why advisers should do more video marketing

  

  Video is no longer an optional extra for financial adviser firms – and not just any videos, says David Inglis, director Gadgetline Films

• Brand – why you must embrace not ignore it

  

  A firm’s brand is its whole identity and a reputable brand is regarded as a tremendous asset. In a digital world where people buy on reputation, it has become more important then ever.

More Articles

• How often should you post on social media? Strategy, tips and Apps to help

  

  It’s about being noticed above all the noise – as well as things like algorithms, subject authority, data analysis and simply being able to cope with social media’s demands

• Better engage with prospective clients using social media

  

  What strategies and technology can advisers use to identify and attract new business via social media? ABR spoke to social media exponents to find what’s working for them

• Why pre-written website content might be costing you online success

  

  Google’s algorithms are now so sophisticated they can penalise you for using bought-in content, explains Gareth Thompson, MD of Codepotato. But it’s worse than that, it could cost you business 

• Getting Google to notice your business

  

  The struggle for share of voice on Google can make it difficult for your business to get noticed. But there are things even the smallest business can do

• Attract new business and the best staff via your online presence

  

  Robert Lewis helped his firm generate £100,000 pa from an online presence. Here he gives his 6 top tips and explains why advisers must not underestimate the growing value of social media to their business

• 3 tips for improving your marketing in 2017

  

  Three ways advisers can get the best from their marketing energies this year

• Are LinkedIn recommendations as valuable as we are led to believe?

  

  Consultant Graham Jones looks at the influence of LinkedIn recommendations and how recent changes made by LinkedIn have affected their value to businesses

• Why this Chartered FP has gone all in on videos and blogs

  

  Martin Dodd, managing director of Midlands Investment Agency, is on a mission to win new clients and help consumers engage with financial planning through his use of blogs and videos

• Profile: How marketing as the local ‘go-to’person is paying off for this adviser

  

  Essentially Financial director Les Conway explains why he is totally focused on making himself the go-to person for financial advice his local market and how he’s building an exit strategy

• Measuring your marketing: 4 key metrics to keep an eye on

  

  How do you judge the success of your marketing, whether it’s aimed at new or exiting clients? It’s not all about sales, suggests Jon Pittham of ClientsFirst