Data
-
GDPR for advice firms 2020
Steve Bailey, director of ATEB Consulting, reviews GDPR two years on from its implementation in the UK and provides some practical tips.
-
The importance of keeping track of your data
As financial services businesses accrue more and more data, they need to scrutinise their data supply chain. Notably, as good data management leads to better business decisions
-
How often should you post on social media? Strategy, tips and Apps to help
It’s about being noticed above all the noise – as well as things like algorithms, subject authority, data analysis and simply being able to cope with social media’s demands
-
Measuring your marketing: 4 key metrics to keep an eye on
How do you judge the success of your marketing, whether it’s aimed at new or exiting clients? It’s not all about sales, suggests Jon Pittham of ClientsFirst
-
7IM launches consumer cashflow modelling App
ABR editor Rob Kingsbury reports on the MyFuture App launched by 7IM as a marketing tool for advisers
-
Don’t be seduced by technology’s sizzle
There’s no point introducing whizz-bang technology if you haven’t got your data sorted – that is the road to client dissatisfaction
-
How growing adviser businesses are finding new clients
ABR talks to adviser firms with defined growth strategies about how they market and expand their client bases
-
Practical tips & software when building landing pages
Internet consultant Graham Jones looks at the practicalities of creating landing pages that draw clients into your service, including some of the available software
-
You vote for it. We’ll write it. Introducing the Non-Marketers’ Playbook
Vote for your choice of marketing problem to solve in our brand NEW series for 2015.