Marketing

• GDPR for advice firms 2020

  

  Steve Bailey, director of ATEB Consulting, reviews GDPR two years on from its implementation in the UK and provides some practical tips.

• Advisers increase use of social media for marketing

  

  Social media has become an increasingly popular marketing tool for advisers

• The importance of keeping track of your data

  

  As financial services businesses accrue more and more data, they need to scrutinise their data supply chain. Notably, as good data management leads to better business decisions

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• Three marketing lessons from outside financial services

  

  Bryony Thomas, author of Watertight Marketing, provides three examples from outside financial services to inspire and motivate adviser firms’ marketing 

• Why advisers should do more video marketing

  

  Video is no longer an optional extra for financial adviser firms – and not just any videos, says David Inglis, director Gadgetline Films

• The impact of artificial intelligence on financial advice

  

  Andrew Herberts, head of private client investment management at Thomas Miller Investment, comments on the impact of artificial intelligence on the financial services industry and who will be the industry winners.  

• AdviserBook offers firms free listing for 2018

  

  AdviserBook is offering firms free of charge listing throughout 2018, in an effort to develop a community of ‘engaged advisers’

• Adviser opportunities as employers face second 3-year AE review

  

  This year’s review by large and mid-sized employers of their auto enrolment propositions, presents an advice opportunity for adviser firms, says F&TRC’s Jason Green

• Brand – why you must embrace not ignore it

  

  A firm’s brand is its whole identity and a reputable brand is regarded as a tremendous asset. In a digital world where people buy on reputation, it has become more important then ever.

• Boost your brand – build your business

  

  Small firms can increase their brand recognition massively by using good PR tactics, says Stuart Anderson, managing director of Alpha Public Relations

• How often should you post on social media? Strategy, tips and Apps to help

  

  It’s about being noticed above all the noise – as well as things like algorithms, subject authority, data analysis and simply being able to cope with social media’s demands

• Better engage with prospective clients using social media

  

  What strategies and technology can advisers use to identify and attract new business via social media? ABR spoke to social media exponents to find what’s working for them

• Why pre-written website content might be costing you online success

  

  Google’s algorithms are now so sophisticated they can penalise you for using bought-in content, explains Gareth Thompson, MD of Codepotato. But it’s worse than that, it could cost you business