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Dynamic Planner has launched AccessAdvice, a white-labelled, online advice application for financial advice firms.

The service enables firms to deliver their own personalised, regulated ISA advice from across the whole of market online.

Commenting on the launch of the service, Ben Goss Dynamic Planner CEO, said: “According to the FAMR, a 2016 survey showed that 69% of advisers had turned away potential clients over the previous 12 months, almost half of these because they were uneconomic.

“AccessAdvice addresses this problem head on, enabling firms to deliver their own high quality, independent advice, profitably, to lower value cases.”

By reducing the time to serve clients from 4 hours to 30 minutes, it will enable firms to open up profitable access to their advice to clients with smaller investments where before they may have either had to turn the client away or undertaken the work at a loss, Goss added.

AccessAdvice is fully white labelled and personalised to the advice firm. The service supports the delivery of suitable advice by asking a series of dynamic questions about the customer’s needs and circumstances, including risk profiling, capacity for loss and investment experience. It utilises the Dynamic Planner risk profiling algorithms, augmented with financial planning rules, which a firm can configure, for an automated environment.

Mark Holdsworth, director at The Financial Advice Service (TFAS) in West Yorkshire, who is already using the service, said: “We have linked with Access Advice in order to service those clients we couldn’t ordinarily help due to a lack of profitability – the Access Advice system allows us to offer a slick experience for the consumer while increasing our profitability.”

AccessAdvice is whole of market and allows advisers to tap into the entire UK fund universe. Additionally, Distributuion Technology is offering a suite of pre-configured off-the-peg options, with a number of asset management and platform partners – Architas, BMO Global Asset Management, Canada Life Investments and Seven Investment Management and the Aviva and Elevate platforms.

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Gazard exit from Sesame Bankhall Group prompts reshuffle

Sesame Bankhall Group (SBG) managing director Stephen Gazard is to leave the company after four years, prompting changes to the group’s executive team.

Mark Graves moves from sales director to become managing director of Sesame & PMS.

Julie Sadler, compliance & risk director, will become managing director of Bankhall.

Stuart Davies, network operations director, becomes group operations director.

Gazard said SBG has “a clear direction of travel, loyal clients and members, and a hugely talented team to take the business forward.”

John Cowan, executive chairman, SBG, added that alongside “a clear strategy” the group had “financial stability and three leading financial advisory brands – Sesame, Bankhall and PMS.

“We have invested heavily in new services to support advisers and we have a very strong and committed management team.

“Sesame and PMS combined account for over 25 per cent of all UK intermediated mortgage lending, whilst Bankhall supports over 5,000 directly authorised advisers and has recently expanded its range of services to deliver even more specialist support. These are exciting times for our Group and together we will ensure that thousands of advisers are equipped to take advantage of the opportunities ahead.”

Gazard will provide support to the business over the coming weeks as part of a smooth transition, before moving on to a new, as yet undisclosed, role elsewhere in the industry.

Intelliflo adds Hearsay’s adviser cloud marketing tool to Intelligent Office

Intelliflo’s Intelligent Office (iO) has integrated with Hearsay Systems’ adviser cloud platform, which enables advisers to manage their social media and local, search-optimised web presences all from a single, easy-to-use dashboard.

Rob Walton, chief operations officer at Intelliflo said: “Advisers’ time is precious so it’s easy to dismiss or put on the back-burner engagement with new channels of communication. Social media offers a powerful marketing tool for advisers: 70% of online adults have a social media profile and 50% of millionaires over 65 use Facebook. By integrating Hearsay’s leading technology into iO and providing an up-to-date content library, our clients will have the tools they need to develop and manage effective and efficient social media interaction in a regulator-friendly and MiFID II compliant manner.”

Chris Andrew, Hearsay managing director added: “Engaging with clients and prospects on the channels they prefer – and today that is increasingly on social, mobile and digital – can really pay dividends. Research with wealth management firms indicates that once they start using our tools, the productivity of advisers increases by 9-22%.”

Hearsay’s predictive tools will allow advisers to “hear” about key life events in their client’s life and provide a centralised library of compliant content that enables advisers to “say” the right message at the right time. As part of the service, Intelliflo is running an active content library designed specifically to save advisers time by selecting relevant material.

Andrew added that Hearsay has heavily invested in compliance and enables firms to meet their regulatory requirements for financial communication and promotion as stated by FCA as well as the archiving needs as required by MIFID II.


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