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Pointers when using social media post FCA final guidance 15/4

Bridget Greenwood, managing director of Financial Social Media UK, provides pointers for using social media in an adviser business post the FCA’s final guidance paper 15/4.

Alongside highlighting the areas on which the FCA has provided guidance, Bridget offers some useful tips to using social media in your business in the light of that paper, and suggests the fact that the regulator has not provided more detail about what advisers can and can’t say and do should be embraced not criticised. Advisers in the US would love the freedom, she says.

See also the UK financial advisers guide to social media regulations, produced by compliance and archiving company Smarsh, which ABR covered last week.

(Running time 4.15)

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